Korean BBQ flavor with a citrus plot twist. Yuzu brings the same savory-sweet KBBQ depth you expect from RubRub, then layers in a bright, floral citrus lift that makes everything taste cleaner, fresher, and somehow even more craveable. It's the one for lighter proteins and weeknight vegetables — the rub that makes a chicken breast or a grain bowl feel like an actual event.

If Original is the everyday workhorse and Spicy is Friday night, Yuzu is the one that impresses without trying.

Best on: Salmon · chicken breast · seared tofu · grain bowls · roasted broccoli · swordfish · scallops · anything where you want brightness, not heat.

What is Yuzu?

Yuzu is a Japanese citrus fruit with a flavor unlike anything else — bright, floral, and tart, somewhere between a lemon and a grapefruit with a fragrant twist. It's been a staple in Japanese and Korean cooking for centuries, and it's what makes this rub genuinely different. We built our Yuzu Rub around that signature citrus brightness layered over our Korean BBQ base — deep umami, a little warmth, and a restaurant-quality finish.