RubRub exists to bring the bold, glossy, savory-sweet magic of Korean BBQ into everyday cooking.

We are not trying to teach people how to make Korean BBQ. We are making its caramelized, umami-rich flavor effortless, accessible, and fun for home cooks of every level.

That is why we created a first-of-its-kind flavor system: clean-label, small-batch rubs and our signature Original Korean BBQ Sauce that can marinate, drizzle, dip, or finish anything you are cooking. From wings to roasted vegetables to weeknight fried rice, RubRub turns simple ingredients into something craveable in seconds and repeatable all week long.

A history
steeped in flavor.

The idea started with CEO and Co-Founder Michael Pyon, who grew up in a Korean family where food was at the heart of every celebration. After opening a Korean restaurant at 21, he began wondering if the deep, caramelized punch of Korean BBQ could be bottled. RubRub became the answer, crafted with love, rooted in culture, and built for the way people actually cook today.

IN THE PRESS

Your Veggies Want RubRub [[]] Your Beef Wants RubRub [[]] Your Chicken Wants RubRub [[]] Your Fish Wants RubRub [[]] Your Fish Want RubRub [[]]

Your Veggies Want RubRub [[]] Your Beef Wants RubRub [[]] Your Chicken Wants RubRub [[]] Your Fish Wants RubRub [[]] Your Fish Want RubRub [[]]

@EATRUBRUB